Web Communication Manager

  • Contract type Temporary Assignment - Indéterminée
  • Place
    Lausanne
  • Reference 208045-49-1
  • Assignment start date ASAP
  • Sector Manufacturing & Distribution
  • Publication date 21.07.2021
  • Apply

Are you interested in joining Philip Morris? We are looking for a:

Web Communication Manager

Your assignment

List of the main areas this job must achieve:

The brand communications website team aims to build impactful, modern day brands in digital-first environment that consistently add value in the lives of their target audience. Working together with the wider consumer, CX/ UX teams, the brand communications website team;
* Develops IQOS brand and communication strategies
* Builds digital-by-design branding assets, campaign concepts and activations for the website
* Delivers digital-first, global campaigns and always-on content in support of IQOS and IQOS campaigns
* Develop guidelines for the use of specific and new digital activities
* Develop and optimize processes for delivering digital content, experiences and solutions
* Ensure that a consistent brand message and story is communicated clearly and effectively online
* Develop foundational digital strategic guidelines
* Propose unique digital solutions in line with latest innovations, trends, technologies and online consumer behaviour
* Deliver global POVs and recommendations for digital marketing based on research and insights
* Ensure KPIs and measurement frameworks are in place for performance tracking


Responsibilities:
1. Website
Develop the website strategy and related executions to support different marketing activities related IQOS product portfolio (IQOS VEEV);
* Ensure alignment with the overall IQOS brand strategy
* Consistent IQOS brand story and consumer experience.
* Create digital-first content that is relevant and relatable to LAS in multiple variations for each project
* Collaborate across different internal departments (UX, CX, IT, markets, project managers etc.) and external agencies to develop effective website executions to meet the brand objectives
* Manage campaign and project launches from start to finish, within a cross functional team.
* Test and learn, iterate, and adapt content to help maintain fresh compelling IQOS engagement
* Measurement and optimization of all content on a regular and ongoing basis

2. Project Management / Account Management
Plan, coordinate, budget, oversee and document all aspects of digital projects. This includes
* Work closely with project leads to ensure executions are in line with brand and website goals
* Manage relationships with different stakeholders within the consumer, UX/CX and other supporting departments, markets and selected agencies.
* Ensure website projects are properly scoped and activity timelines are created to meet agreed-upon deadlines
* Coordinate relevant tasks, meetings and stakeholders to ensure timelines are met
* Budget and tracking across projects
* Monitor progress of various projects, identifying bottlenecks and alleviate any drawbacks
* Report progress to relevant stakeholders
* Identify and report any interdependencies and overlaps across departmental projects
* Document projects, tasks and budgets

Your profile

Technical know-how or competencies required:
* 2-5 years' experience in B2C marketing with a deep understanding of web strategy and content development complimented with being up to date with the latest trends and best practices in web marketing and measurement.
* Experience in identifying target audiences and driving website experiences that engage, inform and motivate
* Strong project management skills and communication skills to collaborate effectively with various teams.
* Experience with managing and optimizing content, UX, and conversion with focus on acquisition and retention.
* Solid knowledge of website analytics tools (e.g., Google Analytics), knowledge of web content management systems (CMS).
* Comfort with a changing environment, ambiguity and managing multiple projects / streams at the same time

Interested?

If you are interested, please apply for your application to be considered.

About Manpower
Manpower Switzerland offers its customers more than 55 years of experience in the recruitment, selection and placement of permanent and temporary staff, as well as in HR solutions. Its network of 50 branches active in all linguistic regions, 20,000 temporary staff, 1,500 permanent placements and over 5,000 clients – including small, medium and large companies – in all sectors of industry make Manpower one of Switzerland’s leading providers of workforce management solutions.
 
Our 3 promises
“We are passionate about what we do. This passion is a motivating and driving force, ensuring excellent placement opportunities for you.”
“We care about the people we work with. Including you. That’s why our collaborations are based on trust.”
“We take on our responsibilities. For you, that means security and exciting prospects.”
 
 

I'd like to apply

Your Manpower consultant
Ella-Marie Jones

PM Lausanne
1, rue Mauborget
1003 Lausanne

T: +41 58 307 23 63



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