Manager Consumer Engagement

  • Contract type Temporary Assignment - 1 année
  • Place
    Lausanne
  • Reference engagement-60098-556764
  • Assignment start date 15.09.2022
  • Sector Marketing & Trade
  • Publication date 07.09.2022
  • Apply

Are you ready for a new challenge? We are currently hiring for our client Philip Morris a 

Manager Consumer Engagement

Your assignment

• Ensures awareness and understanding of the global Consumer Engagement and CRM strategy across all Regions, Hubs and Markets

• Ensures adoption of the global strategy and its key components (i.e. Automated Journeys, CRM Optimization (Control Group), Content Optimization (Persado), Next-Best Action Activation) by coordinating its deployment with the Omnichannel HUBs

• Act as SPOC for the Omnichannel HUBs to provide strategic advisory in building the most impactful CRM Market Plans and provide tactical support to unlock key topics

• Ensure optimized and lean ways of working between development and deployment by coordinating the cross functional CRM SQUAD (team composed of key players in Development and Deployment)

• Monitors global CRM Performance and provides recommendations of improvement and areas of focus. Once a quarter, will compile and share the performance and areas of focus through a Quarterly Business Update.

• Spots new business opportunities, needs and gaps and passes them to design teams for new developments

Your profile






• Demonstrated experience in CRM and or in managing Consumer Engagement Programs

• Proficiency with CRM tools for campaign management, marketing automation, e-commerce, business intelligence, and management of data partnerships

• Familiarity with personalization strategies between run-time (web) and pre-composed (e-mail/SMS) capabilities
• Passion for using data to develop exceptional consumer engagement strategies, able to arrive at key insights and turn these into actions.

• Knowledge of how segmentation data structures are designed and how they interact to be able to drive the business requirements

• Self-starter, able to manage multiple projects and assignment

• Strong, credible, and confident communicator that builds trust across the organization

Interested?

Do you recognize yourself in this role?
Feel free to apply!

About Manpower
Manpower Switzerland offers its customers more than 55 years of experience in the recruitment, selection and placement of permanent and temporary staff, as well as in HR solutions. Its network of 50 branches active in all linguistic regions, 20,000 temporary staff, 1,500 permanent placements and over 5,000 clients – including small, medium and large companies – in all sectors of industry make Manpower one of Switzerland’s leading providers of workforce management solutions.
 
Our 3 promises
“We are passionate about what we do. This passion is a motivating and driving force, ensuring excellent placement opportunities for you.”
“We care about the people we work with. Including you. That’s why our collaborations are based on trust.”
“We take on our responsibilities. For you, that means security and exciting prospects.”
 
 

I'd like to apply

Your Manpower consultant
Arthur Attal

PM Lausanne
1, rue Mauborget
Lausanne

T: +41 58 307 23 63



Speculative application

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